Content Marketing Fundamentals

By: Dayna Rothman

Level: Beginner

Duration: 2h 1m

Released: May 07, 2015

Description:

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.

The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.

Topics include:

• What is content marketing?
• Hiring a content marketing team
• Creating buyer personas
• Developing a brand voice
• Setting goals
• Creating a content plan
• Writing, editing, designing, and curating content
• Promoting content on various channels
• Tracking performance

Contents:

• Introduction 1m 14s
• Defining Content Marketing 14m 48s
• Creating a Foundation for Content Marketing 29m 52s
• Creating Your Content Plan 17m 20s
• Creating Your Content 15m 28s
• Promoting Your Content 31m 36s
• Measuring Your Content 9m 42s
• Conclusion 1m 24s

Author:

Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

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