Agile Marketing Foundations

By: Chris DallaVilla

Level: Intermediate

Duration: 1h 13m

Released: May 12, 2017

Description:

By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization. Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization. He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results. Finally, he covers standard project management roles — and how they work in agile marketing — and shows how to create a backlog, plan sprints, and put together a marketing roadmap.

Topics include:

• Who needs agile marketing?
• Triangulated vs. circular workflows
• Core values of agile marketing
• Data’s role in marketing
• Analytics for agile marketing
• Reviewing best practices for data-driven marketing
• How to effectively bring a team together
• Using agile marketing tools

Contents:

• Introduction
• 1. The Agile Marketing Playbook
• 2. Citizen Data Scientists and Agile Marketing
• 3. Agile Marketing Team
• 4. Agile Marketing Tools
• Conclusion

Author:

Chris DallaVilla is the founder and CEO of VALID., an independent marketing consulting practice specializing in providing data-driven solutions that help chief marketing officers and their teams strengthen their planning and execution, and drive results. Chris has expertise in digital and social media marketing, as well as certifications in Agile, Google AdWords, and Google Analytics. He studied computer science at Harvard University, design technology at Massachusetts College of Art and Design, and advertising and marketing communications at the Questrom School of Business at Boston University.

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