Marketing Research Fundamentals

By: Cheryl Ladd

Duration: 1h 15m

Level: Beginner

Released: Apr 15, 2015

Description:

Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.

The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.

Topics include:

1. Understanding market search
2. Determining the research approach
3. Understanding the types of research: qualitative to quantitative
4. Developing questions
5. Collecting data
6. Analyzing data
7. Preparing reports
8. Identifying potential issues in marketing research

Get Download Cheryl Ladd – Marketing Research Fundamentals at coursesblock.com today!

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from coursesblock.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).

Thank You For Shopping With Us!