Business and Administrative Communication 11th Edition
Business and Administrative Communication 11th Edition is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.
Use the guidelines in this chapter to evaluate each of the following page designs. What are their strong points? What could be improved? As your instructor directs, a. Discuss the design elements you see on these sample pages with a small group of classmates. b.
Write an e-mail to your instructor evaluating the design elements on each of the sample pages. Be sure to address the four levels of design, as well as the guidelines for document design discussed in this chapter. c. In an oral presentation to the class, explain the process you’d use to redesign one of the sample pages.
What design elements would make the page stronger or weaker? What design elements would you change and how? Given the title of the document, what audience characteristics might your design take into account?
ISBN-13: 978-0073403250
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