HubSpot is one of the most powerful tools available to marketers today. Using the marketing automation functions in HubSpot, you can build workflows that can help you become more efficient at reaching customers and generating leads. In this course, marketing expert Brad Batesole demonstrates how to create workflows using the marketing automation functions available in HubSpot. He explains how to create a strategy, establish a campaign, segment customers through lists, personalize your content around your contacts, and use workflows.

Topics include:

• Benefits of automation
• Defining your goal, audience, and message
• Structuring goals in HubSpot
• Creating a campaign
• Analyzing campaign performance
• Segmenting the audience
• Personalizing content
• Automating workflows

• Introduction
• 1. Foundation
• 2. Structure Goals in HubSpot
• 3. Segment the Audience
• 4. Craft the Message
• 5. Automate the Workflows
• Conclusion

Brad Batesole has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.