Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand. In this series of videos, author Brad Batesole also shows how to craft and post interesting content, and identifies winning strategies for building and maintaining a thriving community of Facebook fans.

This course, revised for 2015, includes detailed information on creating ads and boosted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors. Brad Batesole also shows how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page to Twitter.

Topics include:

• Planning your page
• Engaging your community with status updates, photos, and video
• Creating events and scheduling posts
• Pinning and embedding posts
• Moderating comments on your page
• Creating a boosted post
• Creating advertisements
• Using Insights to track likes, post reach, page visits, and more
• Adding page administrators
• Linking to Twitter

• Introduction 1m 6s
• 1. Getting Started 9m 24s
• 2. Building Your Page 27m 22s
• 3. Building Your Audience 13m 22s
• 4. Activating Your Audience 22m 59s
• 5. Advanced Facebook Posts 10m 14s
• 6. Interacting with Your Audience 8m 25s
• 7. Promoting Your Business on Facebook 26m 31s
• 8. Understanding Insights 28m 5s
• 9. Advanced Page Features 9m 42s
• 10. Managing Pages on the Go 4m 17s
• 11. Integrating with Other Social Apps 2m 32s
• Conclusion 1m 17s

Brad Batesole has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.