Strategic Partnerships: Ecosystems and Platforms
No firm can go it alone today—your success depends on working with partners. That is how Microsoft, Apple, Google, Amazon, and other leading companies won in their markets. Partnership expert Ben Gomes-Casseres explains how to gain an edge in the market by collaborating with multiple partners in your business ecosystem. Learn the fundamentals of ecosystem strategies, including building network advantages, selecting partners, organizing your group, igniting growth, and sharing value with your partners. Ben also reviews how to launch and scale a digital platform that connects the many players in your ecosystem.
Instructor
Benjamin Gomes-Casseres
Author of REMIX STRATEGY; speaker, educator, consultant on business combinations
Ben Gomes-Casseres has worked on partnership strategies for thirty years, as a researcher, speaker, and advisor. His newest book is Remix Strategy: The Three Laws of Business Combinations (Harvard Business Review Press, 2015). It explains how entrepreneurial firms innovate by “remixing” their assets with those of partner firms, using business combinations that range from alliances and ecosystems to M&A. Ben is a strategy professor and MBA director at Brandeis University (since 1995) and previously was at Harvard Business School (1985–1995). Prior to that, he was an economist at the World Bank. He has published five books and many articles and case studies on the management of business combinations. Ben works with companies seeking to create value from external resources and to improve the way they manage business partnerships. He holds degrees from Harvard, Princeton, and Brandeis. A native of Curaçao, he speaks four languages. His work is at www.remixstrategy.com.
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