- Topic Areas:
- Workshop
- Category:
- Brief Therapy Conference | Brief Therapy Conference 2010
- Faculty:
- Bill O’Hanlon, MS
- Duration:
- 2:30:56
- Format:
- Audio Only
- Original Program Date :
- Dec 12, 2010
Description
Description:
In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and new brain science show three powerful principles for being persuasive. Why do marketers know this and most therapists do not? Learn how to be at least as persuasive as marketers.
Educational Objectives:
- List the three experimentally documented methods of influence and persuasion.
- Demonstrate an ability to apply at least one method of persuasion and influence in therapy.
- Describe how therapists can interpret client’s needs much as marketers interpret an audience segment.
*Sessions may be edited for content and to preserve confidentiality*
