Strategies for Emerging Markets

By: Anil Gupta & Haiyan Wang

Level: Advanced

Duration: 1h 25m

Released: May 4, 2017

Description:

Emerging markets are growing at two to three times the pace of developed markets, and will likely account for over half of the global GDP by 2030. Any company that seeks growth has little choice but to develop a strategy for succeeding in these key markets. In this course, Anil Gupta and Haiyan Wang—world-renowned experts in globalization and entrepreneurship—help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets.

Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.

Topics include:

• How emerging markets differ from developed markets
• Designing entry strategies
• Identifying the right beachhead
• Competing and succeeding within the market
• Cultivating and leveraging the local ecosystem
• Dealing with rapid changes in market dynamics
• Leveraging China and India as global platforms
• Building the leadership for emerging markets

Contents:

• Introduction
• 1. Understanding Emerging Markets
• 2. Designing Entry Strategies
• 3. Competing and Succeeding within the Market
• Conclusion

Author:

Dr. Anil K. Gupta

Dr. Anil K. Gupta is one of the world’s leading experts on strategy, globalization, and entrepreneurship.

Anil is ranked by Thinkers50 as one of the world’s “most influential living management thinkers” and has been named by The Economist as one of the world’s “superstars” in a cover story on innovation in emerging economies. He is also a member of the World Economic Forum’s Expert Network.

Haiyan Wang

Haiyan Wang is managing partner of the China India Institute.

The China India Institute is a Washington DC-based research and advisory organization with a focus on the transformational rise of emerging markets, foremost China and India, and implications for key stakeholders. She has also been an adjunct professor of strategy at INSEAD.

Haiyan is ranked at #28 by Thinkers50 as one of “the world’s most influential management thinkers.” Earlier, she was listed by Thinkers50 in “On the Guru Radar” and short-listed for the 2013 Global Solutions Award and the 2011 Global Village Award. She has also been named a “new guru” by The Economic Times.

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