Launch Your Product to the Press
By: Andrea Holland
Level: Beginner
Duration: 34m 45s
Released: April 19, 2018
Description:
When you’re ready to launch your product or service, garnering positive press coverage is key. The right media coverage can validate your product or service in the eyes of the general public, driving potential customers to your website. In this course, join instructor Andrea Holland as she shows how to successfully launch your product to the press. Andrea explains how to prepare for a launch by creating basic messaging, writing a press release, and conducting media outreach so that reporters want to write about you. Then, she covers how to execute a successful launch, including how to sound natural when speaking with the media. To wrap up, she shows how to keep the cadence going by leveraging the launch for additional media opportunities.
Contents:
- Introduction
- Welcome
- 1. Prepare for Launch
- 2. Launch
- 3. Follow Up Post Launch
Author:
Andrea Holland is a public relations (PR) professional and a business builder.
Andrea is a mover and a shaker—as a dynamic professional, as a speaker of all things PR and personal growth, and as an international traveler. After earning a B.A. from UC Santa Barbara, she spent nearly 10 years in San Francisco and New York working for large global PR firms—Fleishman Hillard, Access Communications, and The Horn Group. At 29, she quit, traveled the world, and started her own PR consultancy DialedPR the first tech PR firm in Santa Barbara, California focused on agile communications. During her time abroad, she helped startups in Europe, Southeast Asia, and Africa with their PR programming, helping them tell their stories to the world.
In 2014, Andrea was one of four Americans chosen for Project Getaway, a 30-day entrepreneurship program in Bali. A classically trained singer, she enjoys singing in her a capella group called the Soundwaves, and she is currently preparing for her first TEDx talk. Feel free to reach out at www.andreaholland.com.
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