Design a High-Impact Sell Sheet
By: Amy Balliett
Level: Beginner
Duration: 1h 48m
Released: June 1, 2018
Description:
Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers—and marketers who may not be trained designers—how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it’s important to define its audience, purpose, and call to action up front. She shows how to lay out your sheet and combine data and visuals in an effective way. She also helps you choose colors and typography that enhance your message and your brand. Finally, see how all the design elements combine in a start-to-finish project using Adobe Illustrator.
Topics include:
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Layout
- Using data and visuals
- Wireframing
- Choosing images and colors
- Designing the sell sheet
Contents:
- Introduction
- 1. Developing your Content
- 2. Laying Out your Content
- 3. Wireframing your Design
- 4. Designing your Sell Sheet
- Conclusion
Author:
Amy Balliett is the CEO and cofounder of Killer Infographics, an industry leader in visual communication.
She owned her first company, a candy store and ice cream parlor, at the age of 17. Following her move to Seattle, she built a successful career in SEO and marketing before cofounding Killer Infographics in 2010. In the five years since, the visual communication industry has evolved at an exponential pace with Killer Infographics at the helm. Balliett has made a name for herself as a leader in the industry and has shared what she’s learned as both an instructor for the School of Visual Concepts and a presenter at AdobeMAX, the Seattle Interactive Conference, SXSW V2V, and more.
Killer Infographics has designed more than 4,000 infographics, motion graphics, and interactive graphics for over 300 clients around the globe, including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.
Most recently Barb developed the Sales Performance Indicator, which is a simple-to-use metric tool that takes the guesswork out of consistent production.
Barb writes for numerous publications and authors one of the most widely read online publications, her biweekly No BS Newsletter. She is the author of several books and the creator of a mobile app for job seekers, and is often quoted as an industry expert.
Bottom line: Her enthusiasm and passion for this profession are contagious!
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