Running a business is simple in theory – if you break it down, there are only 3 components: marketing to attract new customers, sales to exchange cash for your product or service, and fulfillment to deliver the promise of your product or service.

These 3 components are simple enough to learn, so why isn’t everyone rushing to become an entrepreneur if it’s that easy?

The problem is that most entrepreneurs struggle with one or more of these components. They might be great at marketing but not so good at sales, or they might excel at sales but fall short on fulfillment.

The key to being a successful entrepreneur is to focus on your strengths and delegate or outsource the rest. By assembling a team of experts to cover all the bases, you can overcome any hurdle and build a successful business.

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