ADworld Experience – 2017 Advanced Seminars and PPC & CRO Cases

Description

18h videos PDF Slides.

All videos in English language recorded during ADworld Experience 2017 on April 13 & 14. Here is the full list:

Advanced Seminars

1. International Campaigns
   Ted Kozlowski (one of the first 10 AdWords beta testers in the world) >Measuring the Effectiveness of Remarketing for eCommerce using the AdRoll Platform, Send Roll & Ping Roll;
   Markéta Kabátová (one of the most brilliant PPC specialists in Czech Republic) > Optimization of international campaigns – how to manage the quality across the languages and find opportunities.
2. Ecommerce e marketplaces (Amazon)
   Tara Johnson (CPC Strategy) >Amazon Advertising: Sponsored Products & Refined Product Targeting To Increase Your Conversion Rate.
3. Conversion Rate Optimization
   John Ekman (creator of the largest CRO event in the world) > Psychology Data Experiments = One Killer Combo;
   Karl Gilis (3rd most influential CRO expert in the world according to PPCHero ranking 2016) > How to transform a clicker in a customer;
   David Walker (Segmatic) > Testing strategies for paid search.
4. PPC Tools
   Samantha Noble (UK Search Personality of 2016) > PPC power tools and how you can use them;
   Jeff Sauer (Jeffalytics) > Analytics tools & strategies in measurement and planning for paid media campaigns;
   Wijnand Meijer (iProspect) > A new way to search and select your best tools for PPC & CRO.

Real PPC & CRO case histories:

1. Search term-based strategies for Google Shopping (David Walker);
2. A guide to Doubleclick survival & optimization (Kristina Baus);
3. AdWords for lazy guys (Till Mueller);
4. Writing your Ads using reviews (Markéta Kabátová);
5. Using paid media to fuel a product launch (Jeff Sauer);
6. Getting started with voice search (Purna Virji);
7. Landing Pages & First Dates (Karl Gilis);
8. Measuring the brand lift of targeted You Tube campaigns (Ted Kozlowski);
9. Smart attribution is possible, if you know how to do it (Russell McAthy);
10. A/B-testing: Better results faster (John Ekman);
11. 2 real Amazon Sponsored Products cases (Tara Johnson).

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